Build your email-first business with Kit
Follow along as I build a complete email-first business from the ground up, using Emma’s fictional coaching business as a practical example.
You’ll see each step, from shaping the offer and creating a lead magnet to setting up Kit, welcoming subscribers and building the emails and automations that support sales. Then you can adapt the process to your own business.
Follow the Build From the Beginning
Watch me build a complete email-first business from the ground up, using Emma’s fictional coaching business as the example. You’ll see the decisions behind each step, from shaping the offer to switching on the finished system.
See How the Pieces Fit Together
A lead magnet, landing page, welcome emails and automation work best when they support the same business goal. Follow the process as I connect the pieces inside Kit and explain how each one helps attract, welcome and serve subscribers.
Take the Work With You
Where it makes sense, I’ll share the assets I create so you can use them as a starting point in your own business. That could include email sequences, forms, landing pages, automations and Emma’s lead magnet.